Tips to promote your business in this festive season
Category : Gifts
With Christmas and New Year celebrations knocking in the doors, business houses are getting prepared to reap most out of it.
They have already spent a lot of dollars on promotion and other stuff like indoor and outdoor advertisement, flyers and postcards and others.
You are planning to offer some huge discounts on a lot of products to boost the sale at the last moment or to promote the product. Some new launches will give bigger offers to capture the market.
So many exciting things are going to happen in this month. But answer me one thing, what mileage you are going to get by offering a 20% or 30% discount. Ok, I agree that you will directly reach a lot of target market. What else?
Do they see the discounted amount? Do they touch that discounted amount? Do they recall that discount after a few days?
So what is the benefit of giving “30% discounts” rather than giving “15% discounts”? You won’t be selling the product all the time at that discounted price, I guess.
Can you ignore the group that is only willing to buy something at discounted price?
Why your products sell? What is the USP of your product (not the discount, I guess)?
I would recommend you to do this in this festive season:
Cut discount from 30% to 15%.
Buy some business promotional gifts, like key rings, painted mugs, printed pen etc and add them with the 15% discount.
People, who run after discounts, will be hooked and at the same time, they will keep something to remember your product afterwards. They will be able to see something, feel something and keep something.
And at the same you do not spend anything more. What about giving it a try?